In an era where smartphones are so trendy, the love for social media has never been stronger. In fact, most people hardly spend a day without visiting social media, and this trend is likely to continue at least for the foreseeable future. With popular social media platforms like Twitter and Facebook getting more and more members by day, it makes a lot of sense to take advantage of social media marketing.
While it is possible to build your own brand as a real estate agent and look for clients on any social media site, Facebook and Twitter are definitely the most popular and reliable platforms where you can market your business. Both of them allow you to either develop a “sponsored” post or create an ad for your listing, without having to spend a huge chunk of money. The sites also allow you to choose who sees your adverts; hence, promote targeted audience. This is especially important for real estate agents who want to target clients from specific geographical locations. Facebook goes even a notch higher to allow you target audiences who may “move” in the future. This means it (Facebook) allows you to narrow down your search result even further.
Despite technological advancements that have given rise to the digital marketing platforms we see today, the importance of traditional marketing cannot be written off when it comes to real estate marketing. Traditional marketing tools can be the cheapest, yet a great way to reach out to potential buyers.
One way real estate agents can get started with traditional marketing campaigns is the use of open house signage. Imagine how difficult it can be getting people to follow your online property listings or subscribe to your email list. With open house signage, it is a lot easier to draw the attention of passers-by to your property. Remember, seeing is natural, as they say, and it could be difficult for anyone to avoid reading your sign once they set their eyes on it. Although some of them may not buy your property immediately, they may be potential future buyers or may pass the word to potential buyers.
Open house signage is of different types, including Feather Flags and A-Frame Signs. Each type has its own advantages and disadvantages that you will want to put into consideration when making your choice. To boost the chances of lead generation, you will want to install your sign in a high traffic area.
Being a real estate agent means wearing many hats. You need good selling and communication skills, and you have to be a people person, on the least. Now these are obvious hats any real estate agent wears. However, there is one hat that may not be as obvious, yet it is very important: marketing. Yes, you don’t need a masters degree in marketing, but you will need to be on the grips with what marketing entails if you must succeed in your business as a real estate agent. Most agents tend to fare well with mentorship and online resources, such as this article, but they still make certain mistakes, which should be avoided at all cost.
Failure to Use Social Media
Social media does not exist only for purposes of sharing videos and photos of your vacations or for uploading some funny memes. It is a platform for almost everything, precious leads included. You can start social media pages for your real estate marketing that could turn your followers into a solid lead generator for your business.
Use of Self-Made Website
Professionalism is key when it comes to marketing real estate. A Self-made website could limit your lead generation, especially if you don’t have certain technical expertise; most self-made websites have very slim changes of ranking high in search engines. As such, it is important that you hire an expert to complete the job for you.
Poorly Described Listings
Do you know that the language you use to describe your listings has the power to attract prospective buyers or at least keep them interested? Unfortunately, most agents ignore this important aspect. If you don’t provide a proper description of your listing, you may be losing out on lots of leads. Be thorough in your description and give every important detail about the property you’re listing.
Technology has brought a lot of welcome drama in the real estate realm, just as it has done to other realms. While there are those who have complained of bold-faced unfairness, lead theft, and even fraud perpetuated by third-party listing sites, the majority of players in real estate claim that these sites are not all bad. With the right strategy, real estate agents can sell even more homes and generate quality leads thanks to these websites. Those who use third-party sites for listing and are satisfied have cited the following advantages:
More Exposure to Buyers
Third-party sites enable you to reach a wider audience than you would do without them. The sites have millions of visitors every month, and the bulk of these visitors are real estate investors or home buyers.
Most third-party listing sites allows real estate agents or property owners to list properties free of charge. Who does not like free things?
Find Buyers Quickly
With the internet having almost everything anyone would want in this world; it is the go-to for many buyers. Hence, listing websites helps to get buyers faster.