Despite technological advancements that have given rise to the digital marketing platforms we see today, the importance of traditional marketing cannot be written off when it comes to real estate marketing. Traditional marketing tools can be the cheapest, yet a great way to reach out to potential buyers.
One way real estate agents can get started with traditional marketing campaigns is the use of open house signage. Imagine how difficult it can be getting people to follow your online property listings or subscribe to your email list. With open house signage, it is a lot easier to draw the attention of passers-by to your property. Remember, seeing is natural, as they say, and it could be difficult for anyone to avoid reading your sign once they set their eyes on it. Although some of them may not buy your property immediately, they may be potential future buyers or may pass the word to potential buyers.
Open house signage is of different types, including Feather Flags and A-Frame Signs. Each type has its own advantages and disadvantages that you will want to put into consideration when making your choice. To boost the chances of lead generation, you will want to install your sign in a high traffic area.