Being a real estate agent means wearing many hats. You need good selling and communication skills, and you have to be a people person, on the least. Now these are obvious hats any real estate agent wears. However, there is one hat that may not be as obvious, yet it is very important: marketing. Yes, you don’t need a masters degree in marketing, but you will need to be on the grips with what marketing entails if you must succeed in your business as a real estate agent. Most agents tend to fare well with mentorship and online resources, such as this article, but they still make certain mistakes, which should be avoided at all cost.
Failure to Use Social Media
Social media does not exist only for purposes of sharing videos and photos of your vacations or for uploading some funny memes. It is a platform for almost everything, precious leads included. You can start social media pages for your real estate marketing that could turn your followers into a solid lead generator for your business.
Use of Self-Made Website
Professionalism is key when it comes to marketing real estate. A Self-made website could limit your lead generation, especially if you don’t have certain technical expertise; most self-made websites have very slim changes of ranking high in search engines. As such, it is important that you hire an expert to complete the job for you.
Poorly Described Listings
Do you know that the language you use to describe your listings has the power to attract prospective buyers or at least keep them interested? Unfortunately, most agents ignore this important aspect. If you don’t provide a proper description of your listing, you may be losing out on lots of leads. Be thorough in your description and give every important detail about the property you’re listing.